Hotels

Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel price rates on the fly, improving demand forecasting by 20 percent. Should Marriott International acquire Starwood Hotels & […]

  One of the most under-reported stories in travel is that most hotel owners have no idea what their cost per channel is and what they’re actually getting per room. […]

Few aspects of the hotel industry are as overwhelming as understanding GDS, OTA, PMS, and online distribution. With a few quick tips, hoteliers can work to take over the market—and maybe even the world. […]

Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers […]

Plans to implement value added tax (VAT) in the UAE, expected to be introduced at a rate of 5% in 2018, have not given me much cause for concern as […]

To keep up with the shifting distribution landscape, hoteliers better start their engines, because the race is on. “It’s a race of who can provide the best consumer experience through […]

Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]

“Digital hospitality” can cover everything from robots and reputation management, but technology is the servant, not the master, of the guest experience. This was one of the themes which emerged […]

Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target […]

Hotels devote large portions of their revenue management strategies around developing and implementing the right pricing structure for their property and market. But establishing the right structure isn’t a one-off […]