Hotels
How to Set Up Hotel Segmentation: Modern Strategy Tips
Modern Segmentation in Hotels: A Blessing and a Curse Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite […]
Hotel Guest Satisfaction Plateaus as Perks Become Standard
As hotel guests increasingly come to expect amenities that used to be special perks, such as free Wi-Fi, complimentary breakfasts and premium bed linens, the industry may be reaching a […]
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
Battle to Book Direct May Be Won, But the War Will Not
” Book direct ” is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like real war, the costs and benefits must be […]
How to convert hotel website surfers into bookers
The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]
SiteMinder’s hotel tech stack and revenue management
A couple of years ago, SiteMinder, the Australia-based hotel technology provider, targeted North America as a market, having already expanded to receive a majority of its revenue from hotels in Europe. The company’s progress was […]
Reservations Agents: It’s NOT “What’s Available”
NB: This is an article from Doug Kennedy, President of Kennedy Training Network Besides providing reservations sales training and telephone mystery shopping for the lodging industry, many companies have hired […]
Snapchat filters check in at independent hotels
Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, […]
US forecast: Cloudy with a chance of flat occupancy
Hotel revenue growth has slowed significantly in 2016, and sources said they expect that to continue through 2017 as occupancy flatlines. But even if performance might not be as positive […]
More hotels offer discounts for booking directly
Hotel companies are aggressively battling for online booking by offering their most loyal customers discounted rates for reserving directly with them. On July 20, Choice Hotels International will introduce a members-only discounted […]
