Hotels
Google Analytics for Hotels: Website Analytics Best Practices
One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and […]
Is Your Hotel Marketing Strategy More Like Tinder or Match.Com?
The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, […]
Are OTAs providing biased information?
A cyber war has erupted in recent weeks between major online travel agencies such as Expedia (EXPE) and Priceline.com (PCLN) and hotel chains over how some discounts are being offered […]
Hotels must ease booking shift from mobile to desktop
Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]
Marriott captures 3x ad engagement with nonintrusive programmatic
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]
How the industry is cutting out mid-tier hotels
At the present, many hotels around the world are under intense pressure for profits. No single factor can account for this, but the broad response has been a tightening of […]
3 Things Revenue Managers Can Learn From Psychologists
NB: This is an article from Tambourine For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line […]
Four Key China-Related Trends Shaping Asia Pacific Hotel Industry
Mainland Chinese investors exported over $5 billion into the hotel real estate sector across the globe in 2015, and the country accounted for nearly half of all cross-border investment out of the […]
Hotels cancellation fees no match for prepayment discounts
When it comes to hotel companies’ recent attempts to tweak consumer behavior by encouraging early, prepaid bookings while discouraging last-minute cancellations, the carrot appears to be working far better than […]
Hotel Website Design and Usability: Top 10 Mistakes
NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]
