Hotels
50 Questions for the Hotel Revenue Manager of 2027
Since 2004, the Hotel Revenue Management function has exploded into a mainstream profession. In just over a decade, however, the “honeymoon” phase with Hotel Revenue Management has ended. As channel management […]
Hotel-Specific Use of Predictive Analytics is Most Targeted Effort
First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]
Hotel Markets Balancing as Demand and Supply Rates Converge
The magnitude of change in the major industry indicators is not pleasing U.S. hotel owners and operators. New development activity continues to accelerate, while growth in average daily room rates (ADR) […]
Harnessing Post-Stay Feedback and Reviews from Mobile Users
Mobile devices make instant gratification possible and travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. […]
The need for speed – on booking engines and beyond
NB: This is an article from TripTease In this blog series, we’ll take a look at what makes a sterling price comparison widget – and what you can do to get […]
Selling your hotel rooms with Google Maps
Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel […]
Inspire, Intrigue and Entice Guests with Instagram
Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to […]
Using Mobile Technology to Improve the Guest Experience
Technology, namely our smartphones, have become an extension of our lives, we use our mobile phones to do just about everything; having the world at your fingertips is really all […]
With Occupancy High, Hotels Seek to Avoid OTA Bookings
Hotels and online travel booking companies tend to have a marriage of convenience – one that savvy travelers can exploit. When hotels are having trouble filling rooms, they will grudgingly […]
Skyscanner strategy and the shifting metasearch landscape
Does travel metasearch drive more direct bookings for airlines, hotels or car rental firms? Is it really an alternative platform to Google and the big bad OTAs? OTA versus meta: […]
