Hotels
Research: Hotels hold pricing power amid Airbnb growth
New research from STR shows hotels in 13 markets across the globe have largely maintained compression nights and rate growth even as Airbnb supply has jumped significantly. Airbnb is already […]
How Long Tail Keywords Can Drive Direct Bookings For Your Hotel
The most cost-effective way to drive traffic to your hotel website is organically, so it’s no surprise that hotel marketers want to learn more on how to do this effectively. […]
Cornell Study: The Future of Hotel Revenue Management
Revenue management professionals suggest that total hotel RM is the wave of the future and that, going forward, technology and data analytics will help enhance RM decisions in the hospitality […]
Taking the first steps toward personalisation in 2017
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]
Why 2017 Is the Year of the Hotel Guest
Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was […]
Independent Hotels & Revenue Management: What are the best practices?
Revenue Management is one of the hot topics at the present time for improving hotel profitability, especially for independent hotels. Why is revenue management important to independent hotels today? Revenue management […]
Loyalty, analytics & digital are driving forces in an Asian luxury alliance
By doubling their footprint, Taj Hotels and Shangri-La are hoping to secure a foothold in the world’s fastest growing travel markets The Asian luxury travel segment is growing rapidly, and […]
PolyU Study Finds Guest Profile Matters for Hotel Booking
When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]
A Hotelier’s Guide to Mobile and Cloud-based Technologies
No, I’m not talking about actual hotel wake up calls or polices or guidelines on automatic or manual wake-up calls. If you thought that’s what you were going to find […]
The great loyalty rate debate – battle of the century
2016 was the year of ‘the loyalty wars’, the battle of the century between online travel agencies and hotel brands. Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted […]
