Hotels
Flattening Bookings Pace Presents Ongoing Challenge for Hoteliers
As North American hoteliers progress through the early months of 2017, the pace of new bookings is flat with new February reservation commitments at -0.8 percent. However, average daily rates […]
Follow-Up On Voice Reservations Inquiries with Personalized Emails and Phone Calls
If you’re like most hotel marketing and revenue leaders, chances are that one of your major near term strategic goals is to drive more direct bookings and thus reduce the […]
Eight amazing things you can do with The Channel Manager
Finding the best channel manager is the key to the success of your hotel’s distribution strategy. Online distribution is more important now than it’s ever been before and tomorrow it will […]
What Airbnb’s App Can Tell Us About Travel Messaging
In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who […]
How (and When) to Respond to Positive Hotel Reviews
When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of […]
U.S. Hotel Revenue Growth Driven by Lower Chain Scales and Secondary Markets
U.S. hotels enjoyed another year of life at the performance peak in 2016 and are forecast to continue to live the high life in 2017. According to the recently released […]
How to Craft Compelling Hotel Website Content
In this month’s webinar, we were joined by Sarah Kennedy Ellis, VP Global Marketing at Sabre, and Allyson Ladley Gibson, Innkeeper at The Inn at Kitchen Kettle Village, for […]
Attribution Models: The Secret Ways Guests Discover Your Hotel
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how […]
Key Strategies to Shift Bookings from OTAs to Direct
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. NB: This is an article from Milestone […]
Enough Room for Everyone? How Hotels are Meeting the Airbnb Challenge
Everybody has a place to live. And thanks to Airbnb and other rent-by-owner sites, everybody can turn their spare room into a moneymaking short-term rental. In the taxi industry, this […]
