Hotels
Independent Hotels: higher ADR and faster growth than traditional hotels
Last year was a pivotal one for independent hotels, per STR, an American company that tracks supply and demand data for multiple market sectors, which revealed that these ‘un-branded’ properties […]
Google Hotel Price Trends Feature Now Available on Mobile
When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]
The Psychology of Pricing: Takeaways from HSMAI ROC 2017
What does every revenue manager need to know about the psychology of pricing? NB: This is an article by Rainmaker Dan Skodol, Rainmaker’s VP of Revenue, gave a 2020 Lightning Round […]
Hotels spending more to get customers in the door
Hotels in the United States are paying, on average, 16 percent to 18 percent to acquire customers, with many paying as much as 25 percent to 35 percent, according to […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
How Google is Helping Hotels get Smarter with Search
Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]
Revenue management opportunities for extended stay properties
A common view of the extended stay industry is that challenges all hotels face – from balancing availability to managing pricing – are amplified in this market. Could it be, […]
Guide to Google and Google+ for Hotel Search Strategy
Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on […]
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Are Siri and Alexa Interrupting Hotel Search Marketing?
Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]
