Hotels

Dynamic packages = direct bookings?

With competition for bookings more intense than ever, hotels continue to look for ways to become a ‘one-stop shop’ for guests planning a holiday or business trip. Dynamic packaging – […]

Read more

Friend or Foe? How Airbnb Growth Will Affect the Hotel Industry

The hotel industry is entering a pivotal moment, when conversations about the co-existence of Airbnb and hotels, and the opportunities it can provide, are essential in order for the hotel […]

Read more

The Painful Truth About Hotel Loyalty Programs

For years, marketing gurus and experts have taught a hotel to focus on driving bookings from their loyal customers. These are the guests who book a few times during the […]

Read more

Hoteliers: “Being bookable and visible online is No. 1 business focus”

A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]

Read more

4 Steps to Stay Relevant Through Customization and Personalization

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]

Read more

Data Analytics Top Priority in Asia to Deliver Loyalty Personalization

Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by […]

Read more

Facebook and its new battle for the attention of travelers

There’s never really been a forceful value proposition for a social network for travelers – Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a […]

Read more

Curated Rates: Using Relevant Content to Boost Bookings

What are curated rates? To understand curated rates, we first need to understand what curating means. To curate something means to organize and display content in a meaningful way for […]

Read more

Here are 10 ways your hotel could be losing out on revenue

As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability to positively impact your hotel’s […]

Read more

Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings

The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it […]

Read more