Hotels

With hotels choosing to cease marketing when their doors closed, social media is a cost-effective way for hotels to re-establish their marketing funnel

Data couldn’t be more important in current climate given many properties will be starting with limited budgets, you’ll need campaigns to provide real value

We’ve already determined that customer conversion currently takes 9x longer than before. What previously took 24 hours to convert now takes 216 hours!

Facing economic uncertainty, many consumers are looking to curb their more discretionary spend, and may look for ways to cut their less discretionary spend

Hotels in Europe did a good job at containing the impact of vanishing revenue on profit, achieving increase in flex percentage on a month-over-month basis

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build interest

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

As the early signs of recovery begin to unfold, we have identified seven virtues and sins of hotel marketing amid COVID-19

Several hotel casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing

The adage “March winds and April showers bring forth May flowers” appropriately captures current U.S. hotel performance – April was a month of grim data