Hotels

To attract the right guests, you need to make sure your unique story gets heard. That is where creative content marketing for boutique hotels comes in

If you are one of those who views measuring feedback as too much effort, let’s take a deep dive into the benefits of measuring and analysing guest feedback

Ask most hotel sales reps what they like least about their job and cold outreach is usually near the top. It feels awkward and the rejection adds up fast

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other

Performance marketing really means paying to rent access to demand the hotel never built in the first place. Performance for whom? Good question

Hotels who see stronger Instagram results are not necessarily more active or creative. The difference is how they connect Instagram to the booking journey

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

Even if your bar is not instaworthy, that is no reason to discount its revenue potential. Here’s how to curate an experience that keeps guests returning

Website analytics shows how demand forms before a booking happens and helps explain why guests behave the way they do

New data suggests the next major opportunity for hotel revenue may lie somewhere else entirely – after check-in