Hotels

Revenue strategy changes as portfolios grow. What works at the individual property level doesn’t reliably extend across multiple hotels, markets, and teams

When hotels base their strategy on real-time demand signals, marketing becomes more responsive and more efficient

Dashboards provide a stable, repeatable truth for metrics but are often over-engineered, static, and force users into pre-conceived analytical paths

With fewer big events, more hotels, and demand spread thinner, success is no longer about winning three great nights

Low season has always been a challenge, but it also represents a concrete opportunity to work strategically on profitability, positioning and demand quality

Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies

AI can make revenue management work leaner and more precise, but without the right prompt, results are mediocre at best or, at worse, harmful

We are moving from seeing guests in a transactional way to see them as long-term partners. Here are five post-stay strategies you can implement

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points