Hotels

Organizations that influence traveler introduction earlier in the journey gain disproportionate marketing visibility within AI-mediated discovery

Whilst 80 percent of guests say it’s important to complete their reservations online, that still leaves one in five who will book through offline methods

Event space revenue extends beyond basic rental charges for the space. Think about F&B, catering, A/V equipment leases, and event-specific services

With major events we know rates are going to be sky high, but the real revenue opportunity for standing out is in restriction management

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

Green sustainability UGC shouldn’t live in a lonely Earth Day folder. It works best when baked into your broader Instagram marketing strategy

Dashboards don’t fail sales leaders because there isn’t enough data but because they’re stuck explaining the past

Direct channel benchmarking provides that context. For revenue and digital leaders, benchmarking is no longer optional. It is strategic

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

The key to protecting margins while maintaining service quality is to move away from blanket cost-cutting toward precision optimization