Hotels

As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform

Meet your guests where they’re at by highlighting the unique experience they can expect at your hotel and your regional travel destination

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

Guest satisfaction is an key indicator for hotels. High guest satisfaction leads to increased customer retention rates, minimizing acquisition costs

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

Improved attitudes towards all forms of accommodation seem likely in the future given the speed of recovery so far and strong underlying demand for travel

In order to have effective messaging, companies need to first determine which social media platform is best for growing engagement

While both influencers and hotels agree the relationship between the two needs to be mutually beneficial, it doesn’t mean the future is plain sailing

Performance recorded in the second half of 2021 suggests that the Paris hotel market could recover much earlier than expected