Hotels

For hotels, this could mean asking fundamentally different questions of their data, moving from reactive analysis to proactive insight generation

Hotels that respond faster, personalize proposals, and move beyond static PDFs toward dynamic, tailored offers will gain a clear conversion advantage

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

Solo travel is no longer an outlier trend, it’s gone mainstream. In 2026, more people are choosing to travel alone than ever before, driven by a desire for self-discovery, flexibility, […]

Looking to fill some need periods in next few weeks or months? Market trends can identify the types of groups most likely to fit your space in need periods

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel

Revenue growth is slowing, occupancy slipping and profit margins tightening – especially for unionized hotels where labor rigidity is weighing heavily