Hotels

In this “Who Are We” interview we hear from Piergiorgio Schirru of Blastness, about their solution, geographical focus, typical client profile and backstory

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals: