guest experience

Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!
From OTAs to Open APIs: Embracing the Next Inflection Point
The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry
What is a Customer Data Platform (CDP) and How It Drives Success
A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

Guest Retention vs Acquisition: What’s the Difference?
While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business
Are Personalized Experiences Essential for Hotel Guests?
Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests

Bookboost “Who Are We”: In Conversation with Daan de Bruijn
“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory

How Can Small Properties Improve Google Hotel Reviews
Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

Hotel Reputation Management: 10 Next Level Strategies
Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback
5 Insights Into How You Can Anticipate Guest Needs?
This proactive approach to understanding guest perceptions supports hotels in tailoring their services to meet guest expectations.
Attribute Based Pricing: Hotel Service Unbundling Trends
Also known as attribute-based pricing, this shift allows guests to customize their stay by selecting only the necessary services, enhancing their experience