Expert Insights

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Modern revenue management is no longer about pricing alone; it’s a holistic strategy influencing every aspect of hotel operations

We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced

Managing data correctly has not been an easy task. That’s why we look at three of the most common problems and the best way to fix them

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal