Expert Insights

Total Customised Revenue Management (TCRM) has a simple but powerful goal: deliver high-quality, personalised strategic revenue expertise to hotels

There’s an alarmingly broad spectrum across the hotel industry when it comes to technology uptake, and AI is the newest entity to find its place

The problem with hotel distribution today is that most hoteliers are optimising distribution based on accounting numbers, not economic reality

Hotels can’t afford rearview forecasting. The result is biased predictions and missed profitability that should be captured with a clearer forward view

Pressure testing your revenue strategy is not about tearing everything apart. It is about identifying weak assumptions and hidden risks early

Revenue success in 2026 won’t come from inefficient processes, guesswork, or last-minute scrambling. It will come from building the right foundations

In 2026, hotel success is not about predicting the future perfectly. It is about building a business that can adapt faster than the market around it

To understand if your Hotel AI agent is delivering real value, you need to look at a few core metrics. These simple metrics will help you

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

For airlines, data is a complex mosaic. Embracing multi-source complexity helps navigate the probabilistic future of airline distribution.