Expert Insights

smiling guest at check-out reflecting the importance of guest experience management and how it is different to customer service

How to Use Check-Out to Improve your Hotel Reputation

How can you make the most of check-out to improve guest satisfaction and hotel reputation? Here are four tips that can make a difference

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a person clicking on a laptop and a pixelated hand reflecting importance of adopting automation in hotel digital marketing to develop great hotel booking journeys

7 Ways to Automate Great Hotel Booking Journeys

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Boosting Black Friday Success: Best Practices for Hotels

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

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heart on a keyboard reflecting the importance of setting your hotel apart using innovative direct booking perks to increase conversion rates

Setting Your Hotel Apart: Innovative Direct Booking Perks

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

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images of hotels on the hopper app reflecting why hotels should consider it as a legit source for reviews

Hopper Reviews: Is it Legit for Hotels?

Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area

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Black Friday frenzy can be overwhelming for hotel marketeers

A Complete Timeline for Your 2023 Black Friday Campaign

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

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christmas gift reflecting the increase revenue hotels can gain with some quick wins to increase holiday bookings on their website

Quick Wins to Increase Holiday Bookings on your Hotel Website

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

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mechanical figure in the thinkers pose considering the evolving hospitality trends and ai driven technologies

Myths About Revenue Management Technology

We focus on the five commonly held myths about revenue management technology and why you don’t need to worry

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

What is Value Added Pricing in Hotels? Examples and Strategy

Hotel A has been doing the same thing for decades. Hotel B is new and looking to earn more with a value added pricing strategy

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hedges in shapes of houses with leaves changing colours reflecting the pressure on seasonal hotels to adopt sophisticated revenue management strategies

Year-Round Revenue Management Brings Record Profitability to Hotels

Here are six common pricing mistakes hotels make when they don’t rely on revenue management to guide their profitability

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