Expert Insights

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision