Expert Insights

Optimising your service standards is a highly effective way to make your property stand out from the online competition and boost overall profitability

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

If you are not yet employing a guest-centric strategy, perhaps now is a good time to start. Here are 8 ways to tailor services to your guest preferences

Satisfaction surveys not only assess your guests’ overall experience, but play a crucial role in gathering valuable information to improve services

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Revenue management is a complex discipline. When practiced fully, it reduces bottom-line drainers such as spillage, spoilage, or overbooking

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience