Expert Insights

As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?

Causal and multimodal AI are more than tech trends. They’re tools to help hotels deliver personalized guest experiences and profitable stays

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn