Expert Insights
Net Revenue: A Challenge to Embrace or Just Another Pipe Dream?
In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?
Poor Guest Communication Impact is Bigger Than Lost Bookings
As well as discussing the challenges hoteliers face with guest communication Shaun will also give us a quick demo of how HiJiffy’s AI works
The Secret to Summertime Success on Your Hotel Website
Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape
The Big Challenges to Implement Total Revenue Management
Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory
Total Revenue Management: Why It Is Easier To Talk About Than Do
Using corporate business as an example, our guests outline why total revenue management is so challenging and why it isn’t really being done
Cost to Hotels of Open Executive Positions and Loss of Momentum
Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here
How to Analyse Your Hotel’s Website Performance – In-Depth!
Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table