Expert Insights

child with a rubix cube illustrating the various complexities hotels will face as they try adopt net revenue

Net Revenue: A Challenge to Embrace or Just Another Pipe Dream?

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?

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man frustrated reflecting impact of poor guest communication in this youtube thumbnail for hijiffy video discussion

Poor Guest Communication Impact is Bigger Than Lost Bookings

As well as discussing the challenges hoteliers face with guest communication Shaun will also give us a quick demo of how HiJiffy’s AI works

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luxury hotel resort lobby reflecting importance of the hotel website and the secret to summertime success

The Secret to Summertime Success on Your Hotel Website

Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season

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person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy

Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

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small child at the bottom of a large flight of stairs reflecting the large challenges faced in trying to implement total revenue management

The Big Challenges to Implement Total Revenue Management

Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory

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a run down bus with the word blah repeated across it reflecting how total revenue management is spoken about so much abut still very little happens

Total Revenue Management: Why It Is Easier To Talk About Than Do

Using corporate business as an example, our guests outline why total revenue management is so challenging and why it isn’t really being done

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image of an empty chair in a run down building reflecting the impact to hotels of open executive positions and loss of momentum and revenue

Cost to Hotels of Open Executive Positions and Loss of Momentum

Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here

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two gauges showing comparative performance reflecting need for hotels to conduct an in depth analysis of their hotel website performance

How to Analyse Your Hotel’s Website Performance – In-Depth!

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

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percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads

DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

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