Expert Insights

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

For hotels seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

Discover how to optimize your hotel’s pricing strategy for 2025 with simple tactics to boost your revenue and streamline the setting of rates

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go