Expert Insights

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins

Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role and where the finance team fits in

Hotels that demonstrate creativity inspire curiosity. When guests are excited to try your F&B experience, the sky’s the limit for profit potential

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.