Expert Insights

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return