Expert Insights

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

We answer the most important questions owners and operators of independent properties have about revenue management

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com