Expert Insights

a winner holding a cup and a loser looking sad reflecting how hotels can outperform otas without outspending them

Who Are The Winners and Losers of Google’s DMA Implementation?

Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.

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dilapidated hotel reflecting the risks of ignoring and neglecting revenue management

Ignorance Means Risks: The Cost of Neglecting Revenue Management

Many owners of small independent hotels have confirmed they were ‘too busy’ to pursue learning about revenue management, given their properties demands

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hotel manager with two of their executive team discussing revenue management of the property

Revenue Management from the Hotel Manager Perspective

Revenue management is a comprehensive discipline that touches every aspect of a hotel’s operation but for Hotel Managers, a deep understanding is imperative

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a head with eye balls and the word ai above it reflecting the merging of ai and machine learning with the human element in helping drive ancillary revenue

From Base to Premium: How AI is Redefining Hotel Ancillary Revenue

Successful implementation of AI in enhancing ancillary revenues hinges on a thoughtful approach that considers the technology’s impact on guests

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google universal analytics on a laptop

How to Export Historical Data from Google’s Universal Analytics

Universal Analytics properties rely on cookies and independent sessions, which are becoming obsolete in today’s privacy-focused environment

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magnifying glass over an algorithm reflecting the problem with perfection and how over optimization can harm your revenue strategy

How Over-Optimization Can Harm Your Revenue Strategy

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

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Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study discussion thumbnail image

Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study

Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]

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bright light bulb with a meeting of sales marketing and revenue professionals coming together to develop a unified commercial strategy

Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy

It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace

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computer and dots showing hotel room distribution across the globe and value of the gds to drive revenue and boost bookings while unlocking corporate travel

Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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man looking at a laptop with a data algorithm possibly luxury hotel room pricing

Little & Often. The Winning Strategy for Hotel Pricing

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

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