Expert Insights

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030