Expert Insights
How to Build Segment-Specific Pricing That Actually Converts
Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates
Automation for Hotels: 7 Best Practices to Save Time
Not sure where to start with hotel automation? The truth is that most hotels jump into tech without a clear plan and end up overwhelmed
Data Overload? Turn Raw Numbers Into Smart Business Decisions
Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics
3 Occupancy Based Newsletter Ideas for August Email Campaigns
In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked
5 Strategies to Boost Hotel Marketing and Revenue in H2 2025
From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance
Search is Shifting from Ranked Blue Links to Recommendations
Hotels that fail to adapt risk losing search visibility and bookings, while those that act early stand to gain a meaningful competitive advantage
Why Hotels Must Rethink Their Search and Digital Strategy
The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search
Who Is the Biggest OTA in Europe?
According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030
Revisiting Revenue Strategies Amid Changing Travel Demand
As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage
Strategic Leadership is the Future of Revenue Management
Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions
