distribution
8 tips to get the best from your hotel’s channel manager
The ability of a hotel channel manager to pool inventory and automatically update availability across all distribution channels has been a blessing for hoteliers since its inception. NB: This is […]
Devil in Data Detail: Are your Distribution Agreements working?
There’s arguably no other four-lettered word that has made quicker-and more impactful-moves in the hospitality industry than “data” has. With the ascension of the Internet igniting a brisk evolution of […]
Managing Seasonal Market Changes to Ensure your Hotel Stays on Top
Seasonal changes can be tough to manage if you do not have a well thought out action plan. What we often see during the low season is hotels aggressively decreasing […]
Dear Google, lend the travel industry your ears, please
While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]
5 Ways Revenue Management is Essential to Building Direct Bookings
Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates, inventory, and distribution in an effort to show the right room to the right guest at […]
Eight key takeaways to stay relevant in modern age of hospitality
The second WIT Hospitality conference took place on March 28 at Hotel ICON last week. The Silverbox Ballroom teemed with industry characters ranging from C-class executives to fresh-faced students only […]
Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings
The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it […]
The uneven relationship between distribution and producer
Distribution has always dominated its relationship with the producer. Macy’s, Marks & Spencer and Amazon are what Tourico, GTA and, lately, Expedia are in the hotel industry. Meanwhile, the product’s owner, […]
10 Types of Data to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s also one of the most important areas to manage carefully when you’re trying to drive […]
The New World of Distribution: Spectrum not Binary
After the turn of the century, distribution in the airline industry was a relatively simple affair. Direct distribution meant the customer going straight to an airline’s website to make their […]