distribution
Future of Distribution: How Consumer Behaviour Will Impact Hotels
A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative
The Evolution of Google Hotel Search Results
We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs
A Second Wind For Your Distribution Strategy
Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel
Do Not Invest in Metasearch Engines … Except Google Hotel Ads
Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get
Direct Hotel Bookings – Why Meta Matters
Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Bing Hotel Price Ads, a New Showcase for Your Direct Sales
Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name
Is Your Distribution Strategy Aligned to be Profitable in New Normal
Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid
Google Free Booking Links Real Opportunity to Supercharge Direct Booking
You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities
Why Care About Hotel Content Management & Distribution?
Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue
Hotel Distribution Jungle: New Distribution Models, NFT & Metaverse
Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex