distribution

Commerce Strategies More Holistic: Top Hotel Booking Revenue Makers

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

Read more

train tracks reflecting different distribution challenges that could be helped by a channel manager

Determining Your Hotel’s Channel Strategy Within Koddi

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

Read more

Hotel Distribution Jungle 2022 – When Times are Tough, OTAs Get Going

Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis

Read more

person on the phone at hotel front desk managing guest communications for the modern traveler

Everything You Need to Sell Rooms Smarter in 2022

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

Read more

Sizing Up Your Hotel’s 2022 Comp Set

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

Read more

The Hotel Distribution Jungle 2022: Wholesalers and Blockchain

The complexity of distribution lies in the fact that volumes do not necessarily mean profit and that hidden costs and lost sales can be more hurtful

Read more

Should Your Hotel Group Reconsider Wholesale Distribution

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

Read more

Intraday Bidding for Metasearch: Everything Hotels Need to Know

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Read more

algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

Get to Grips with New Markets Through Optimized Distribution and Marketing

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Read more

clock with a poster highlighting a black friday sale hotels are running on their website

Hotel Black Friday Campaigns See 52% Website Conversion Increase

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Read more