digital

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results

There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it