digital

Creating clunky or wordy marketing content could cause travellers to overlook your hotel and opt instead for a more tech-friendly brand

What doesn’t work organically, doesn’t work at all. Make sure to work first on your value proposition and then use advertising to amplify your hotel reach

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

Google puts in great effort to ensure any result that is clicked on will provide accurate and useful information without requiring much further digging

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

Google Discontinuing Cookie Data means marketers will not be able to track customer activity on the internet and not be able to re-market their hotels

Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance