digital

How to Launch Your Hotel’s Black Friday/Cyber Monday Strategy

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

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Mastering the New Search Landscape: Optimise for Voice & AI

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

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Ad Frequency: Why It Matters and How You Can Control It

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time

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How to Effectively Use Email Marketing in Hospitality in 2025 bookboost article image

How to Effectively Use Email Marketing in Hospitality in 2025

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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Avoid the Social Media Graveyard: Keeping Your Profiles Alive

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

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halloween icons reflecting digital marketing scary stories

Digital Marketing Scary Stories: A Halloween Special

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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