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man thinking reflecting why hotels must rethink their search and digital strategy

Why Hotels Must Rethink Their Search and Digital Strategy

The playbook is changing. It is no longer about ranking in traditional search results. It is about recognition by AI – this is the future of search

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Ultimate Hotel Marketing Funnel: From Awareness to Bookings

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

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campervan on a beach reflecting the need for small hotels to take advantage of the current travel boom

How Small Hotels Can Thrive During a Travel Boom

In order to attract more guests, you need to understand the reasons behind the travel boom, who the travellers are and what they’re looking for

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bookboost article image - how to measure pre-arrival communication success- KPIs that matter

How to Measure Pre-Arrival Communication Success

Pre-arrival communication is all about setting the right expectations, but are you delivering what you promise?

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person on mobile using chatgpt to find out where they are maybe looking to book a stay illustrating the importance of hotel visibility on ai search platforms

Get Found or Forgotten: Visibility Key on ChatGPT and Perplexity

AI tools like chatgpt rely heavily on the content they find on your website – so it needs to be both informative and clearly structured

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How to Transform Your Hotel Marketing with Storytelling

We explore how storytelling can transform your marketing, make your website copy engaging, your blog compelling, and help you get more bookings

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Metasearch Marketing for Hotels

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

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Why Your Hotel Needs an Abandoned Cart Campaign

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

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empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search

Google Ads AI Max for Search: A Revolution in Hotel Marketing

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

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