digital

  As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]

  The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, […]

  NB: This is an article by Taylor Smariga of NetAffinity Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we’re […]

  NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]

  “We’ve got to move at the speed of mobile.” “Mobile app release cycles are like dog years.” “Mobile is the key to transforming our business.” We’ve all heard statements […]

NB: This is an article by Scott Yankton, President of Scott Yankton Consulting For the past 20 years I’ve been helping executives/businesses with their most challenging corporate initiatives. When I […]

  NB: This is an article by Carolyn Murphy, Marketing Specialist with Revinate We’ve written a couple of times on the importance of a holistic search engine optimization (SEO) strategyand […]

  NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]

  NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]

  In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]