digital
Increase Hotel Bookings based on Google’s ‘Traveler’s Road to Decision’
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, […]
The Anatomy of a Hotel SEO Campaign
Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another […]
The Smart Hotelier Top Ten Digital Marketing Resolutions
Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple […]
TripAdvisor Instant Booking: Testing, Learning and Confusing
Consider the scenario that you are a loyal TripAdvisor user, always scoping out its consumer reviews of hotels before choosing where to stay, and you’ve even booked a hotel on TripAdvisor […]
The click is dead – all channels lead to mobile
Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at […]
The top 10 automated email travel marketers should be sending
Marketing automation can transform your email campaigns into powerful, ongoing conversations for both customer acquisition and retention purposes. The travel industry is getting better at it – automated programs rated […]
Design tips for your hotel website: Make these features your main focus
Your website design plays an important role in the success of your online brand. It seems like there’s a never-ending stream of new features and resources that you can use […]
Mobile and growth are durable trends in travel content consumption
The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]
How can travel brands avoid own goals with better web user experience
It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]
