data
COVID-19: Insights on Travel Impact, Europe (February)
We have explored which months European travellers are intending to travel, as well as trip duration. There has been a significant shift towards longer trips
Travel Appetite is Returning but Pick Up Remains Low
Some parts of APAC are seeing new bookings rise, similarly in the Americas where pick up is increasing as travelers think ahead to travel plans
Hotel Shift in Strategy Required: 7 Trends to Consider
To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends
COVID-19 Summary: 5 Key Points on Asia Pacific Hotel Performance
When using hotel total-room-inventory (TRI) methodology, Mainland China RevPAR was just 10% behind its 2019 RevPAR levels. Well ahead of other key regions
Measuring Hotel Marketing Success: Where SEO Performance Meets STR
Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low
Is Hotel Distribution Winning the Battle to Capture Demand in New Normal
For hotels reviewing their approach to capturing demand in 2021, accessing up to date data from across their hotel will provide a competitive advantage
Revenue Management in 2021 – No Decision Without Data
If 2020 made one thing clear, it’s revenue management must focus on broader data sets than just in-house on-the-books, historical and simple comp set data
Moving from Revenue Management to Revenue Optimization
Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics
How to Achieve Your Best Hotel Performance: Tips for 2021
The good news is that the data we read is showing concrete desire for travel, and hotel bookings for the summer are arriving at an unexpected pace
6 Out-of-the-Box Ways Your RMS Can Support Your Hotel’s Financial Recovery
Your RMS can be used in many creative ways to help your hotel survive the ongoing pandemic, no matter how demand changes over the coming months