booking
Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
Google Hotel Free Booking Links – OTA Freedom or Competition?
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
How Can Hotels Perform Demand Forecasting the Right Way?
Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.
Boosting Occupancy with Social Story-Selling
We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.
Strong Strategy Needs Strong Data: Managing Different Source Dataflows
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
Asia Pacific Visitor Forecasts: Bright Spots to Emerge in 2022
Forecasts project pent-up demand for travel experiences in the Asia Pacific region. Flexibility in marketing and delivering new experiences will be critical
Key Factors to Calculate Demand Forecasting
When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition
Optimistic Movements in Hotel Demand and New Covid-19 Rates
We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region
Highly Converting Websites: A Checklist For Your Hotel’s Restart
In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place