booking

article image for lybra Recovery of Spanish Tourism: Summer Trends & the Impact of the Delta Variant in the UK

Recovery of Spanish Tourism: Summer Trends & Delta Variant UK Impact

The decisions taken regarding foreign mobility by the UK and Germany, two important markets for Spanish tourism, have had a strong impact on Spanish tourism

Read more

Why It’s Time to Rethink The Comp Set

Stepping outside your comp set comfort zone allows you to understand where your customers might be booking but also what your market’s customers are booking

Read more

How Spain’s Hotels Can Prepare for Return of International Travel

It is time for Spain’s hotels to galvanise the excitement and start building momentum as all signs point north for international travel returning

Read more

What Do Shortened Summer Booking Lead Times Mean For Your Hotel?

Pre-pandemic, the hotel industry was noticing booking lead times gradually shortening over time due to changes in guests’ lives and their behaviour

Read more

booking.com are one of many otas who charge hotels fees

What Booking.com Was Doing to Gain Market Share During Lockdown

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

Read more

How to Attract and Convert Last Minute Bookings

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck

Read more

How Your Conversion Rate is Affected by Parity Performance

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

Read more

How To Get More Online Hotel Bookings And The Sooner The Better

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings

Read more

How To Increase Your Hotel’s Website Traffic

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

Read more

man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Are You Planning to Include a Payment Gateway in Direct Sales Channel?

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

Read more