booking

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be