booking
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
Get more Direct Bookings with a Winning (Hotel) Personality
Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]
US hoteliers keep eye on dip in bookings from Europe
U.S. hoteliers have reported seeing a decline in bookings from European travelers heading into 2017 and are looking to explain what has caused the drop. Possible factors include economic uncertainty […]
Hitwise data reveals Airbnb hit peak during UK’s January sales rush
Peak booking period data from Hitwise has underlined the growing popularity of peer to peer accommodation site Airbnb, the travel site most reliant on social media for clicks. The travel […]
How to Send an Email that Gets Your Hotel Bookings
Email marketing is a much more personal way to communicate with your guests than ads, and it’s one of your strongest – and least expensive! – ways to drive direct […]
Taking the first steps toward personalisation in 2017
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]
PolyU Study Finds Guest Profile Matters for Hotel Booking
When booking hotel rooms, guests with different profiles tend to choose different types of booking channels, with some preferring to book directly through the hotel’s website and others choosing to […]
New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe
Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]
Will Facebook Recommendations Create a New Channel for Hotel Bookings?
Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]
10 Things You Must Do to Grow Your Hotel’s Direct Bookings
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a […]
