booking

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Instead of waiting until January to launch campaigns, hotels can capitalise on the post-Christmas buzz by kicking off their marketing efforts early

There are substantial benefits to price optimization. It helps you maximize revenue during high-demand periods and avoid underpricing at slower times

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

We look at how GDS can help you compete with industry giants, attract more corporate clients and turn off-peak seasons into revenue goldmines

Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either