Airlines

Hotel industry lessons in search that could apply to airlines

It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]

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A defining moment for dynamic pricing and offers

  With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]

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Are hotels becoming more like the airlines when it comes to pricing

Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? It depends whom you ask […]

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Is loyalty still relevant in the travel industry?

Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]

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Strength in Global Economy Means Higher Travel Pricing in 2018

According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth […]

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Leading airlines see leap in revenue generated from ancillaries

The world’s top ten airlines generate as much as 46% of sales from ancillary revenue, new research reveals. CarTrawler-sponsored analysis shows a big jump from five years ago, when the […]

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OTA’s play role in helping airlines boost profits

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

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Highly browsable experience improves travel brand visibility on Google

New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]

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Airline ‘ancillary’ revenue needs a strategic focus on product over price

There is far more to ancillary revenue than meets the eye and airlines and are starting to recognise that more clearly defined products could pay off. ‘Ancillary’ is a new […]

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Chinese OTAs open to new ways of distribution connectivity and integration

The recent decision of Emirates to make their offerings available for booking on their ‘store’ on Alitrip via an NDC API indicates the readiness of intermediaries in China to embrace […]

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