Airlines
Why travel brands should be investing in chat bots, now
It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]
Predicting Loyalty Churn: Cathay Pacific Marco Polo Case Study
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and […]
Rethinking airport transfers could drive revenue and loyalty
In an opinion from Timon Bock, the head of distribution partnerships at Blacklane, airlines are challenged to think about how ground transportation could serve their customers better Airlines are dedicating […]
Should airlines cut fares to pull the punters?
More and more people are travelling, yet money is still tight in aviation. That is very clear from the news coming out of the industry’s big 2017 event – this […]
In a mobile-only world will airlines charge for web bookings?
Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]
Six techniques to tackle falling customer loyalty
On May 1 1981, the launch of American Airlines’ AAdvantage frequent flyer programme was widely regarded as a landmark event in the aviation industry: new and influential standards were set. […]
How Airlines Can Improve Destination Content To Inspire Bookings
Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]
British Airways, Lufthansa and a smell-the-coffee moment over distribution
It has taken two years, but two major global carriers have now started to put the squeeze on the old airline distribution model. Is it an attack by Lufthansa and British […]
Making Loyalty Programs Work Harder for Airline and Hospitality Brands
The rise of low-cost carriers over the last decade is putting the airline industry under acute pressure, with the race to the bottom getting ever more intense. Just this month, […]
How to solve the puzzle of ‘unintuitive’ revenue management
It is not unusual for a revenue management model, or any sophisticated optimisation model founded on big data, to recommend unintuitive actions as highlighted below: Don’t sell the seat at […]
