There can be hundreds of types of travelers in the world: Leisure, corporate, family, group, backpackers; as we said..hundreds. But when we talk about how to attract business travelers at your hotel, it comes with equally nasty challenges.
And now with the global business travel spending forecasted to increase by 7% by 2020, it is the right time to grab this opportunity and find out ways to attract business travelers at your hotel.
Today, there is no such thing as traditional business travelers anymore. With the changing dynamics of technology and convenience, even the business travelers are expecting a simple, fast, and incredible service from the hoteliers.
Attracting business travelers to your hotel can lead to an increase in occupancy rate, especially in the seasons when there are few room bookings.
Most of the business travelers choose to stay in a hotel for corporate and face-to-face meetings. But business expansions opportunities being constantly available and high, this facet of the industry gives rise to more room bookings, outstanding food menu selection, and amenities that reflect the individual style of these travelers. Not only that, they also help hotels attract new guests and get number of repeat guests from time-to-time.
Now, as the need to attract business travelers is established, the question that arises now is – what to do to start welcoming such types of guests at your hotel? Does your hotel suit the requirements of these travelers?
Best ways to attract business travelers at your hotel
#1: Offer corporate rates with recreational facilities
Business people travel across the globe for their work. Hence, they want to experience the best during their stay at your hotel. It also happens that entrepreneurs extend their stay because of few unplanned meetings, upcoming events, or due to any personal reasons.
In their hectic work schedule, the pressure of work meetings and traveling can build-up a stress in the body and mind causing them to feel overwhelmed.
Therefore, they always look for the corporate rates with facilities like de-stress package – that most of the companies organizing business trips demand while booking online. Thus, ultimately you need to turn their business trip into a stress-free one.
#2: Don’t miss social media
With an excessive use of the internet today, social media channels are in great demand – not only for leisure travelers but among business travelers as well. They use social media to stay in touch with the business experts, to make themselves updated on current business trends, and to check what are their competitors up to.
