The last of the Valentine’s Day chocolate has barely been finished and there’s already another sweet (and potentially profitable!) holiday around the corner.
NB: This is an article from WebRezPro
Easter is celebrated by 80% of Americans, and if you play your cards right, they could celebrate with you. Here’s a quick guide for independent hoteliers to make the most of this Easter holiday.
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Host Events
Easter weekend is all about spending time with family (and watching your kids battle over who gets more eggs). Hosting events and offering Easter-related activities for all ages is a great way to not only score overnight guests but build relationships with local families as well. Who knows when they’ll want to stop by for a staycation?
Easter brunch >> If your property has an on-site restaurant, hosting Easter brunch is a no-brainer. You probably already offer a regular weekend brunch, which means all you need to add is a little dash of Easter for the occasion. Use spring flowers in your centerpieces, include hints of pastel, and maybe even fold the table napkins into little Easter bunnies. Don’t forget gluten-free, allergy-friendly, and vegetarian options for people with dietary restrictions.
Easter egg hunt >> Interested in going beyond a traditional Sunday brunch? Easter egg hunts are an eggcellent activity to get the family outside and moving around after filling them up with French toast. And they can be as elaborate as you choose to make them.
Depending on the time and resources you want to invest, you can go as simple as hiding chocolate eggs around your property or as innovative as an augmented reality Easter egg hunt complete with an app and a 3D cameo from the Easter Bunny! Hint: Do a test run to make sure the app works if you go the high-tech route. You don’t want a crowd of sugar-hyped kids and frantic parents trying to figure out why the little stickers won’t scan.
Other ideas >> Looking for other ways to make the holiday special for your guests? Egg decorating and petting zoos are always a hit with kids (and many adults!). But Easter isn’t only for kids. If your usual clientele is of a more mature age, you could stage an adult hunt with adult prizes or invite guests for some pampering at your spa—a spa gift certificate could be one of your prizes!
Regardless of what activities you choose, be sure to take pictures! You can use them for social media posts as well as in marketing collateral for next year.
Create a Special Package
Whatever events and activities you offer at your property (or even if you aren’t offering any), you should consider a special package to capitalize on the holiday. If you’re hosting an event, include tickets to it. If not, consider including the likes of Easter chocolates and brunch at your restaurant or even tickets to a local event or attraction.
