It seems like no matter where we turn our attention, the terms “big data” and “analytics” are everywhere, hitting the headlines and popping up in conversation. But, they’re not just buzzwords anymore. People from all sorts of industries are praising the benefits of using these prized bundles of information to make decisions for their businesses, and for good reason: it’s working.
In a recent survey by Regalix, 71% of the B2B marketers polled said that drawing on marketing analytics has helped them increase their sales by 11%–50% and even more. However, doing that isn’t limited to marketers and big corporations. Hoteliers like you are jumping on the data bandwagon, too.
Why data matters
According to Hospitality Technology, nearly one-third of the hoteliers surveyed said that they’ve set the strategic goal to improve business by using customer analytics. Ranging from how and when they book to their purchasing power, these analytics offer deeper insights into traveler behavior.
Although it’s great to be spoiled for choice from the sheer amount of accessible data on travelers, it’s best to focus on the actionable data you can apply towards promoting your offers to the travelers likely to react. Not only that, you’ll want to go to a single source to get the data you need.
Turn insights into action
Every action, every click, every hotel view on trivago by a traveler is a piece of data. When we crunched that raw data from the 1.4 billion visits we receive annually from travelers searching for their ideal hotel at the lowest rate, we were able to identify three types of data that play the biggest role in your property’s online performance.
These give you a better perspective on where to focus your efforts most, and the analytics provide you with the insights into how you should present yourself online as the ideal hotel to your ideal guests.
