The Best Hotel Technologies For Learning About Your Guests
Guest service technologies are changing incredibly quickly. Every week we’re hearing announcements about new products designed to improve the delivery of guest services and improvements to the ones we already […]
How to Analyze Your Hotel Website Performance
If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one […]
5 Simple Marketing Psychology Hacks To Increase Direct Booking
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through […]
Why Hotel Owners Are So Concerned About Marketing Costs
Hotel owners are feeling the squeeze from rising operating costs, at a time when the U.S. hotel industry is posting record revenues. Debt service, brand fees, management fees, credit card […]
5 Useful Tips For A More Successful Newsletter
Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails […]
Why you should never block a bad review (and what to do instead)
No one likes to get a bad review online. The sinking feeling when you see a one or two out of five rating and the harsh criticisms of unhappy guests […]
A Hotelier’s Guide To Black Friday/Cyber Monday Email Marketing
When you think of Black Friday and Cyber Monday, you probably think of long lines and deep discounts at your favorite shop. Or perhaps your mind flashes to a crowded […]
The Incredible Shrinking Front Desk – An Opportunity to Manage Differently
The front desk was once the epicenter of the hotel, where guests did so much more than check in and check out. NB: This is an article by Pierre Boettner, […]
Optimizing Distribution Channels for Independent Hotels
During a recent webinar, we discussed how to navigate the changing online distribution landscape with three industry experts from OTA Insight and Travel Tripper. Topics included how to harness the […]
3 Tips to Maximize RevPAR and Increase Guest Love Scores this Fall
What started as a Pumpkin Spice Latte favorite at Starbucks, pumpkin spice has morphed into nearly every aspect of consumer goods. The U.S. pharmacy company CVS even offers pumpkin spice […]