Best Practices for Responding to Online Hotel Reviews
When booking a getaway or business trip, travelers always consider the voices of their peers when selecting where to rest their head each night. According to TripAdvisor, 83% of travelers […]
RevPASH for improved restaurant revenue management
A restaurant only makes money when customers are paying their bills, having sat on the seats and eaten from the menu. NB: This is an article by Ian Graham, an […]
Why You Need Localized Special Offers on Your Hotel Website
Accommodation is often one of the biggest expenses involved with planning a trip. Therefore, travel shoppers want to ensure they’re getting the best deal, and a special offer can be […]
What does GDPR mean for EU and non-EU hotels?
For example, when a consumer signs-up for Spotify and they want to use their Facebook login for ease, Spotify receives their contact info, who their friends are, location, and other […]
High occupancy sets tone in corporate rates negotiation
As hoteliers negotiate with their corporate clients for bookings in 2018, they’re finding they still have some room to push for rate increases. Although these increases aren’t as high as […]
The Hotel Industry’s Big Bet On Personalized Loyalty
Each time I visit our San Francisco office, not only do I have a favorite hotel that I stay in, but I have a specific junior suite at that hotel […]
Six excellent hotel websites (and how they encourage direct booking)
Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. However, new research from […]
Price disparity types. Identifying and correcting them
Intermediation is usually more sophisticated than hotels and, with the objective of selling more, some channels follow tactics that are not quite ethical, in most cases unknown to the hotel. […]
6 creative multimedia marketing campaigns to inspire your hotel
A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and […]
How Artificial Intelligence is Changing the Travel Industry
Artificial intelligence, machine learning, and neural networks are words that are often seen in today’s business technology headlines. Are robots taking over the world? Or are they just here to […]