Since their launch, airline loyalty programs have become valuable revenue drivers, brand builders, marketing tools and assets. They play a critical role in airline profitability, and competitiveness. As consumer trends […]

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]

How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]

If the label fell off…would people know it was you? It was a question content marketer and best-selling author Ann Handley posed to her audience as keynote speaker at Chicago’s […]

Google began rolling out a new desktop interface for its Flights metasearch product in earnest on Friday. Most users who visit Google Flights in the U.S. on the Chrome Web browser are […]

Regardless of the type of hotel or the number of rooms that a given property has, an effective hotel revenue management strategy is necessary to success. At any given time, […]

There are many factors that can attract guests to a Bed and Breakfast (B&B) style of hotel accommodation. While the reasons could be plenty, the competition is tough for the […]

Consumer dining trends tend to be more volatile than lodging trends. Recognizing this, hotel managers have made some significant changes in the way they offer food and beverage service to […]

You’ve surely heard before that the big brand investment in direct booking campaigns trickles down to independents (by way of travelers being more aware of the value of booking directly). […]

Under a new arrangement that IAG has negotiated with Amadeus and Sabre, selected companies aren’t subject to the $10 per one-way GDS surcharge that the IAG airline British Airways and […]