STR: AsiaPac, MEA, Europe, S.America October Hotel Performance

Asia Pacific Hotels in the Asia Pacific region reported positive results in the three key performance metrics during October 2017, according to data from STR. U.S. dollar constant currency, October 2017 […]

Read more

The 12 Days Of Christmas Voucher Sales 2017

Your Christmas wishes could come true this year. Watch your voucher sales skyrocket through the festive season, bringing your hotel lots more profit. We’ve been monitoring voucher trends and clear […]

Read more

Hoteliers, Take a Re-look at Parity and Prevent Revenue Leakages

You may be the smartest revenue managers with the expertise in revenue management and pricing strategies. You may have a sizeable stock of inventory to play with and you may […]

Read more

Redefining Customer Loyalty in 2018

How do you know you have loyal customers? Is the number of subscriptions to your loyalty program really the indicator? What motivates their loyalty? Every benefit of loyalty Hoteliers have […]

Read more

How to Manage Your Hotel Facebook Business Reviews

A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. NB: This is an article from Travel Media However, the line between […]

Read more

The Battle Over Mandatory Resort Fees

More hotels are imposing mandatory “resort fees” on their guests for amenities, and the amount of those fees is increasing at many of those hotels. Many consumers dislike these fees, […]

Read more

Google Is Quietly Building a Facebook Page Killer for Local Businesses

In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]

Read more

Fragmented CRM Impacting Guest Engagement Efforts

Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multichannel and multi-touch point digital landscape. According to Google, the average consumer engages in 38,983 digital […]

Read more

Local SEO: 5 Ways To Make Your Hotel Stand Out

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]

Read more

What Booking.com’s marketing budget shift means for hotels

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV […]

Read more