Channel Shock: The Future of Travel Distribution
The travel industry is always fixated on what’s new and sexy. Whether it’s booking a hotel using Amazon Alexa, or checking your Priceline booking from your Apple Watch, we tend […]
Is Facebook the Next Google? Facebook’s Search Functionality Explained
Unless you’ve been living under a rock for the last decade, you’re likely familiar with Facebook. Since its inception in 2004, Facebook has grown in to a cultural and financial […]
Tour operators: it’s time to manage guest feedback online
As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online […]
TripAdvisor’s Global Food Delivery Expansion Pressures Hotels to Adapt
Online food delivery services have increased people’s appetite for eating in, including in hotel rooms, and hoteliers have little choice but to swallow the trend. The trend’s popularity is represented […]
How a Vanity Hotel Website Can Complement Your Marketing Efforts
Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]
Is it too late to fight back against Airbnb?
Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with, and we have yet to see just how widely it […]
How the Guest Journey Can Help Your Hotel Hit Revenue Bullseye
If you’ve read an article about hotel technology in the last 6 months, you’ve probably heard about the guest journey. Typically, the journey describes three main phases: pre-stay (or […]
Hotel distribution strategies tailored to guests’ regional preferences
The distribution strategy that led your hotel or chain to revenue growth last year won’t necessarily continue to be successful in the months ahead. And the strategy that led you […]
US hoteliers, pay attention to Chinese shopping trends
How Chinese travelers will have an impact on the global hotel industry is a hot topic of conversation, as China’s middle class grows in its spending and traveling habits. Lee […]
Eliminating hotels cyclical nature of revenues and occupancy
Consider this your quarterly performance audit, but thinking a bit more ambitiously, it is already time to look ahead to 2018! Now that we have gone through three whole months […]