Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]

The digital marketing landscape seems to shift and expand every day. NB: This is an article by Vizlly You need to send out emails, update your blog, conjure up local […]

In the 21st century every marketing campaign we see online or offline has a strategy behind it in one way or another. Marketing campaigns are employed to create brand awareness for […]

All hotels are looking for ways to increase turnover. The more revenue a hotel can generate, the more options they give themselves to create profitable business strategies. NB: This is […]

In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and […]

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]

Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. NB: This is an article from NetAffinity Tricks of […]

Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets. […]

  Enter your favorite shop and look around. Why do you think it has become your favorite? Very probably, because besides offering good stuff, it’s all set up for a […]