STR July Hotel Performance Summary: Europe, MEA and AsiaPac
EUROPE Europe’s hotel industry reported positive results in the three key performance metrics during July 2017, according to data from STR. Euro constant currency, July 2017 vs. July 2016 Europe […]
Three ways travel marketers can fine-tune measurement strategy
Today’s travelers crave memorable experiences and deeper engagement with brands. Sixty-nine percent of travelers are more loyal to a travel company that personalizes their experiences online and offline. To deliver […]
Booking.com experiments with star ratings to test price sensitivity
An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]
Why Negative Reviews Matter & What To Do About Them
As any modern hotelier will know, the power of the guest review should never be underestimated. NB: This is an article from NetAffinity Even if some reviews are to be […]
Are hotels becoming more like the airlines when it comes to pricing
Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? It depends whom you ask […]
Why Brands Need to Tailor to Each Social Platform to Win
There are so many social media platforms out there in the world that brands can be forgiven for sometimes being confused about how to proceed. To make it even more […]
Enhancing hotels newsletter open rates with the right subject line
Operating in a highly competitive environment where more hotels are trying to secure the right guest for the right price – it has never been harder, nor more important for […]
6 Must-ask questions to consider before buying a PMS
Your property management system (PMS) forms the administrative heart of your hotel, which means choosing the right one is essential. And even if you’re comfortable with a platform you’ve been […]
How to Respond to Negative Online Review – A Legal Perspective
Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers […]
New Mobile User Experience on Google Hotel Ads
This morning we began to see a new Google Hotel Ads mobile user experience being tested. The user interface has a new sliding scale for price selection above the filters […]