Current State Of Marketing In The Hotel Industry
Earlier this month we had the opportunity to sit down with Tim Davis, the CEO of PACE Dimensions, about the current state of marketing in the hotel industry. Tim […]
Open Pricing Enables More Flexible Hotel Cancellation Policies
It’s the age-old issue for any industry that deals with perishable inventory: On one side you get a bad rap for overselling or overbooking, while on the other side last-minute […]
Take advantage of these Facebook features for your hotel page
Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into […]
“Flexible” rules don’t make the cut for higher revenue and profits
When it comes to rules, even those described as “flexible” don’t make the cut for higher profits. NB: This is an article by Bonnie Hollenhorst, Principal Product Marketing Manager at […]
How To Claim Your Hotel’s Google My Business Account, And Why
Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]
TripAdvisor Instant Booking: Dead or Alive?
Analysts are divided about whether TripAdvisor is de-emphasizing its Instant Booking initiative, and while the company asserts that Instant Booking remains supported and available, it also acknowledged recently that growth […]
Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings
Facebook continues to dominate as the world’s largest social network. In June 2017, Mark Zuckerberg announced that the Facebook community had reached 2 billion users! User engagement is also growing. The […]
How a Hotel’s Online Reputation Impacts Its Revenue
Hotel guests are leaving reviews and ratings online about every aspect of their experience, from breakfast to beds to staff. They’re even going so far as to post videos and […]
Is your digital marketing ROI truly impacting your hotel’s NOI?
As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any […]
Are all hotel booking engines made equal?
For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like […]
