The U.S. lodging industry will enjoy continued growth in all major metrics in 2018, albeit at a slower pace.  Based on the recently released September 2017 editions of Hotel Horizons®, CBRE […]

In the past few months, major hotel brands have started to extend cancellation policies, with some exceeding the previous standard 24-hour policy. Executives outlined why their brands are launching the […]

The key to driving direct business lies within technology. Hotel websites need more and better qualified website traffic—and to get that traffic, they need more searchers landing on their pages. […]

With over 15 years of experience in the digital marketing sector we thought it would be interesting to take a step back in time and compare how a hotel digital […]

Budget season is fast approaching and next month HeBS Digital will publish its annual Smart Hoteliers’ Guide to Budgeting for 2018. This popular guide provides hotel marketers with a blue […]

Many travelers in the U.S. never set foot in a hotel during a business or leisure trip – even when it’s several hours away from home. It’s not just because […]

Everyone keeps telling us that loyalty is dead. It’s probably true, certainly in the low-cost airline market. But what they forget is that for many brands, it never really existed. […]

Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit […]

In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design […]

Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the […]