Who should own customer reviews in your organisation?
Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host […]
Growing Importance of Hotel Online Reputation Management
“It takes a lifetime to build a good reputation, but you can lose it in a minute” – Will Rogers Well said, indeed! Earning a good reputation is certainly not […]
How to take a bigger piece of the travel pie
Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]
Executives on the changing revenue management landscape
Experts in the field of revenue management seem to think the “management” part of that has grown anachronistic for the work done by RMs. Speaking at the HSMAI Revenue Optimization […]
Predicting Loyalty Churn: Cathay Pacific Marco Polo Case Study
Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and […]
Online Travel Agencies Go on $ummer $pending $pree
As peak summer travel season gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like […]
Convention Center Hotels Boost Both Supply and Demand
Municipalities across the United States are seeking approvals, funding or public-private partnerships to develop or redevelop their convention centers with attached, big-box hotels. City councils in Kansas City and Oklahoma […]
Choosing best distribution strategy: Should it be as unique as your hotel?
Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and booking hotels. And every hotel has unique needs when it […]
Four ways to engage hotel guests on social media
When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]
Hotel Technology Pendulum Swings Back to Best-of-Breed Approach
Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued. A single system providing everything from reservations through check-out […]
