Learning from OTA Giants: how Booking and Expedia build online traffic

It’s always good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify what best practices can be taken away for your own […]

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What Does TripAdvisor’s New “Best Value” Ranking Mean for Hotels?

Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer Study, 93 percent of TripAdvisor survey respondents ranked price as the most importance influence on accommodation […]

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13 Tips to Get More Bookings from Facebook

Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge […]

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Marketing vs Revenue Management: 4 Ways to Bridge the Gap

Is there an unspoken divide in your hotel? Revenue managers and hotel marketers are often at odds, one department focused on balancing ADR and occupancy, while the other focuses on […]

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3 Most Important Components to an Enhanced Hotel Guest Experience

Before we talk about what is important to an enhanced guest experience, we should probably level-set on what is a standard guest experience. NB: This is an article by StaynTouch […]

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The current climate of travel booking services

Travel booking websites like Airbnb, Priceline, and Booking.com continue to rise in popularity as budget-conscious consumers attempt to save as much as possible on their holidays. These companies rely on […]

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Five Ways Resorts Leverage Technology for Outstanding Guest Service

Whether it’s a five-star property providing five-star service or an economy hotel ensuring a warm welcome and efficient service, a property’s reputation and success are founded on friendliness, efficiency and […]

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The Hotel Chain That Doesn’t Need Booking.com or Expedia

In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]

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The Top Metasearch FAQs (Infographic)

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid […]

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9 Issues To Consider When Buying Hotel Email Marketing Software

In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both […]

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